Iceland
Iceland 2026
From 10th-18th July 2026, Sir Richard Branson and family invite you to experience Iceland at its raw and exhilarating best. Equal parts grit, growth, wonder, and luxury—this is an deeply human journey through one of Earth’s most otherworldly landscapes.
Conquer the remote gravel tracks of the Fjallabak Nature Reserve - rideable for just weeks each year - where every turn reveals a new volcanic vista.
Hike the legendary Laugavegur Trail—past rhyolite mountains, black deserts, and glacial valleys—resting each night in cozy mountain huts and tented camps.
Descend into the vast lava chamber of Þríhnúkagígur, snorkel the crystal-clear Silfra Fissure between tectonic plates, and unwind at the geothermal-powered ION Adventure Hotel.
Beyond the scheduled striving, each evening we will host conversations with world-leading thinkers, public figures, education innovators and life optimisation pioneers.
Costs | ||
Cost for Members | £14,000 | |
Cost for Non-Members | £18,000 | |
Suggested donation to Big Change | £20,000 | |
Iceland 2026
We’d love to have you there. Apply below:
Important information
- Icelandic Tourist Taxes
- 8 nights accommodation in a range of luxury hotels and campsites
- All meals, snacks and drinks (excluding alcohol at hotels)
- All internal logistics and transfers
- Bike and equipment hire
- Selected items of event clothing
- Pre-challenge training guides
- All required guiding in Iceland
- Emergency medical support (physio/osteo and paramedic)
- International travel to/from event start/finish
- Sports nutrition
- Alcohol
- Spa treatments
- Local tipping (inc. guides)
- Personal transfers (outside of normal group activity)
- Personal travel and liability insurance
- Due to its core element of physical activity, this event is not suitable for persons with reduced mobility. However, we are always open to discussing accessibility options, so don't hesitate to get in touch.
- 100% of the event entry fee must be paid on check out to secure your place.
- We require a minimum of 24x spots to be sold for this event to go ahead. If this number is not reached within one month of the event start, we reserve the right to cancel the event and will issue refunds.
- International participants must check passport and visa requirements to visit the event destination, as well as timelines for obtaining visas and information on health formalities, ahead of the event.
- If you wish to cancel your booking for an Event, you may do so for any reason whatsoever by sending an email to squad@thestrivecollective.org at any time before departure. We will refund the payments made by you under these Terms: if we (or you) can find a replacement for your place and we have passed the “breakeven” number of participants taking part.
- Finally, where applicable, appropriate travel insurance must be obtained to cover the cost of cancellation, or the cost of assistance, including repatriation, in the event of accident, illness or death. We know, cheery! :D