Join the Collective

Where our story meets our why...

Ready for the real journey?

We are a membership community and our mission is to spark human thriving. As leaders, when we thrive, we elevate everyone in our orbit, and meaningfully increase our impact on the world.

Our vision is to be the most vibrant and values-led community on the planet, a place where people show up as themselves, connect honestly, and grow together. Here, belonging comes before achievement, and every member is valued for who they are, not just what they’ve done.

Our Community

Creators, founders, dreamers and life-adventurers.

Leaders at the top of their game but hungry for more.

People who crave meaning, not just milestones.

Those disillusioned by status-based networks, eager to connect beneath the surface.

Adventurers at heart, driven not by ego, but by the desire to grow and elevate.

The Strive Collective Experience

We’ve noticed more and more people are craving:

Authentic and deep human connection

Meaningful experiences and memories

Opportunities to continue to grow and evolve

A ⁠platform to amplify positive impact

Our offer to Strivers

Global Community

Connect into a global collective of founders, creators, dreamers, and doers - leaders at the top of their game but hungry for more.

Strive Challenges

Join the Global Tribe on week-long Strive Challenges hosted by the Branson family, designed to promote growth, connection and thriving, with exclusive members-only discounts.

Local Tribe Gatherings

Meet locally (every other month) with your Tribe for energising sessions on purpose, vitality, impact, and life-optimisation (and a bit of striving too :)

Strive Weekenders

Long weekends at Virgin and Branson family properties worldwide for training, immersive workshops and unforgettable experiences.

Curated Gatherings

Gatherings of all different shapes and sizes all over the world, from dinners and speaker events to access to partners events all over the world.

WhatsApp Community

Jump into different threads for deal flow, problem solving, real-time meetups etc.

Strivers on Air

Podcast and interview series created by Strivers, for Strivers.

Member Perks

Tailored products and discounts from across the Virgin Group, partner organisations + Member businesses

Much, much more...

Striver Stories

"It’s in Striving that we learn and grow. Taking ourselves outside our comfort zone and into the wild world enables us to reconnect with ourselves, so we can add more value to the modern world."

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Sam Branson

Founder, Musician

“Strive has been the most exciting adventure of my life. It's pushed me beyond my limits and shown me what’s possible when you surround yourself with incredible, purpose-driven people. I’ve made lifelong friends and memories I’ll treasure forever.”

Susie Ma

Founder, Tropic Skincare

“Strive has inspired me to dream bigger and challenged me to push myself farther. It’s an extraordinary community - I’ve never made lifelong friends so fast.”

Adam Grant

Author, Professor, Organisational Psychologist

"Strive is my favourite time of the year"

Sir Richard Branson

Founder

"Now I have taken part in Strive, I feel I can take on anything life throws at me"

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Sara Blakely

Founder

"Strive has changed the way I see the world, community and possibilities. I found a home and a family I didn’t expect to find. I admit, I’m addicted now :) Incredible experiences and adventures in beautiful places, with brilliant fun leaders, all there to enjoy and make an impact in the world. Can’t think of anything better than that."

Ilana Golan

Founder & CEO, Leap Academy

"Strive brought a new dimension to my life 10 years ago, fuelling my passion to see young people thriving, and allowing me to join a community of thoughtful and visionary people who have real agency. The connections I have made through the Strive Collective have been the catalyst for my own projects, giving me renewed purpose and focus."

Paul Williams

Co-Founder, Bloomberg Engineering

"Honestly the world needs its most innovative and fearless people to pool their resources, talents, compassion, and generosity. Strive is the best model I've seen for this, so this feels right to me."

Paula De Fougerolles

Author and Mediaeval Historian

“Being part of The Strive Collective enables us to come together to create real change; to think bigger, to become stronger and to strive for purposeful impact. Striving takes us from Alive to Thrive”

Lara Milward

Neuroleadership Coach AKA Mama Strive

"We have seen the positive ripple effect Strive has had on the world for over ten years, the aggregate of which is too great to measure. This next chapter promises to be even more impactful."

Freddie Hooper-Grant

Managing Director, The Strive Collective

"The Strive Community feels like family. There is no greater sense of belonging than that!"

‍Bree Martin

Founder, bSparks

Annual Membership

We select our members on the basis they align with the core values of the community, not on the basis of achievement or status.

We hope you will join us in our mission to spark human thriving (starting with you) and we guarantee it will impact you in ways nothing else has.
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Want to strive and thrive while under 35? For a limited time, enjoy 35% off your membership - because growth doesn’t wait for a birthday.

*Membership prices exclude VAT. UK VAT or equivalent local taxes may be payable depending on your location.

£5,500* (per year)

Veteran Strivers (you’ve taken part in a Strive Challenge before)

£6,500* (per year)

Virgin Strivers (you’ve never taken part in a Strive Challenge before)