Strive Iceland 2026
Strive Iceland 2026
From 10th-18th July 2026, Sir Richard Branson and family invite you to experience Iceland at its raw and exhilarating best. Equal parts grit, growth, wonder, and luxury—this is an deeply human journey through one of Earth’s most otherworldly landscapes.
Conquer the remote gravel tracks of the Fjallabak Nature Reserve - rideable for just weeks each year - where every turn reveals a new volcanic vista.
Hike the legendary Laugavegur Trail—past rhyolite mountains, black deserts, and glacial valleys—resting each night in cozy mountain huts and tented camps.
Descend into the vast lava chamber of Þríhnúkagígur, snorkel the crystal-clear Silfra Fissure between tectonic plates, and unwind at the geothermal-powered ION Adventure Hotel.
Beyond the scheduled striving, each evening we will host conversations with world-leading thinkers, public figures, education innovators and life optimisation pioneers.
Our Offer
The Strive Collective is a global community of Strivers looking to build brilliant, meaningful lives alongside success, and increase our positive impact on the people and world around us.
