Building meaningful
lives, together

Join a global community of leaders looking to build brilliant, meaningful lives alongside success and increase our positive impact on the world

Join our global community of Strivers

Our Mission

Our mission is to spark human thriving, creating a ripple effect of positive change across the world. As leaders – in business, family, and life - when we thrive, we elevate everyone in our orbit, and meaningfully increase our impact on the world.

Founded by Noah Devereux, Sam Branson, and Sir Richard Branson - we are united by a shared belief in the power of stepping out of your comfort zone to grow into the best version of yourself.

Our Core Pillars

Purpose

Pursue deeper fulfilment and drive through adventure and self-exploration.

Impact

Shape the world through bold actions, pioneering ideas, and transformative experiences.

Growth

Challenge limits, embrace discomfort, and unlock new levels of your personal growth.

Wellbeing

Honour body, mind, and spirit through intentional practices and positive choices.

Community

Support and inspire your fellow Strivers like family.

Our Edge

Adventure-often, growth-always.

We design experiences where challenge sparks clarity - physically, mentally, emotionally and even spiritually.

Ambition without arrogance

We attract driven people who want to grow without fueling their egos.

Serious personal development that doesn’t take itself too seriously.

We laugh, we sweat, we dig deep, and we do it together.

Global reach, intimate connection.

Whether you’re on a glacier in Iceland or at a fireside chat in your local Strive Tribe, you’re surrounded by people who push you, support you, and inspire you.

Striver Stories

"It’s in Striving that we learn and grow. Taking ourselves outside our comfort zone and into the wild world enables us to reconnect with ourselves, so we can add more value to the modern world."

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Sam Branson

Founder, Musician

“Strive has been the most exciting adventure of my life. It's pushed me beyond my limits and shown me what’s possible when you surround yourself with incredible, purpose-driven people. I’ve made lifelong friends and memories I’ll treasure forever.”

Susie Ma

Founder, Tropic Skincare

“Strive has inspired me to dream bigger and challenged me to push myself farther. It’s an extraordinary community - I’ve never made lifelong friends so fast.”

Adam Grant

Author, Professor, Organisational Psychologist

"Strive is my favourite time of the year"

Sir Richard Branson

Founder

"Now I have taken part in Strive, I feel I can take on anything life throws at me"

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Sara Blakely

Founder

"Strive has changed the way I see the world, community and possibilities. I found a home and a family I didn’t expect to find. I admit, I’m addicted now :) Incredible experiences and adventures in beautiful places, with brilliant fun leaders, all there to enjoy and make an impact in the world. Can’t think of anything better than that."

Ilana Golan

Founder & CEO, Leap Academy

"Strive brought a new dimension to my life 10 years ago, fuelling my passion to see young people thriving, and allowing me to join a community of thoughtful and visionary people who have real agency. The connections I have made through the Strive Collective have been the catalyst for my own projects, giving me renewed purpose and focus."

Paul Williams

Co-Founder, Bloomberg Engineering

"Honestly the world needs its most innovative and fearless people to pool their resources, talents, compassion, and generosity. Strive is the best model I've seen for this, so this feels right to me."

Paula De Fougerolles

Author and Mediaeval Historian

“Being part of The Strive Collective enables us to come together to create real change; to think bigger, to become stronger and to strive for purposeful impact. Striving takes us from Alive to Thrive”

Lara Milward

Neuroleadership Coach AKA Mama Strive

"We have seen the positive ripple effect Strive has had on the world for over ten years, the aggregate of which is too great to measure. This next chapter promises to be even more impactful."

Freddie Hooper-Grant

Managing Director, The Strive Collective

"The Strive Community feels like family. There is no greater sense of belonging than that!"

‍Bree Martin

Founder, bSparks

Annual Membership

We select our members on the basis they align with the core values of the community, not on the basis of achievement or status.

We hope you will join us in our mission to spark human thriving (starting with you) and we guarantee it will impact you in ways nothing else has.

Want to strive and thrive while under 35? For a limited time, enjoy 35% off your membership - because growth doesn’t wait for a birthday.

*Membership prices exclude VAT. UK VAT or equivalent local taxes may be payable depending on your location.

£5,500* (per year)

Veteran Strivers (you’ve taken part in a Strive Challenge before)

*all prices exclude VAT (UK Only)

£6,500* (per year)

Virgin Strivers (you’ve never taken part in a Strive Challenge before)

*all prices exclude VAT (UK Only)

Learn more

Strive India 2025

Strive Lapland 2023

Strive India 2025

Strive Bhutan 2023

Strive Lapland 2023

Mt. Etna, Virgin Strive Challenge 2018

Chamonix, Virgin Strive Challenge 2018

Strive BVI 2021